What is Customer Education?

Customer education content is any material designed to help customers better understand and utilize your products or services. It comes in various forms, including:

Step-by-step instructions that empower customers to solve problems independently.

Live or recorded sessions that provide in-depth knowledge and Q&A opportunities.

Self-service resources that offer quick answers to common questions.

Engaging experiences that allow customers to “try before they buy.”

Delivering educational content directly to customer inboxes.

But that’s not all! Customer training or education content can also include:

Real-world examples of how other customers have achieved success with your product or service.

A collection of answers to the most common questions customers have about your product or service.

A space for customers to connect, share ideas, and learn from each other.

Whether you’re a customer success manager looking to boost product adoption or a course producer seeking design help, this guide will equip you with the knowledge and inspiration to create a customer education program that truly shines.

11 Customer Education Program Examples (videos) Broken down by industry

Want to explore more styles of customer learning experiences? Check out one of the largest portfolios to spark inspiration for your own aesthetics and flow.

Comprehensive video tutorials hosted within their LMS empower customers to drive customer success with their software and stay updated on new feature updates. Check out their customer training below:

B2B healthcare SaaS company launched a comprehensive online course series on mobile marketing, equipping customers with strategic insights and best practices to boost app engagement. They won several awards for their corporate university that was hosted on their learning platform Skilljar. (Award Winning Case Study)

Award-winning video series guides patients through pre- and post-operative care, improving compliance and overall outcomes. (Award-winning case study)

Online platform empowers users with comprehensive knowledge on both their SaaS software and fundamental data principles.

Intuitive online course series with video-based training programs to boost employee performance and knowledge retention. This increased new user engagement and maximizes the business impact of their app. 

Grant-funded online course series empowers case managers with essential training and resources to effectively support refugees. This course product was also a source of revenue. 

Engaging onboard educational videos teach seniors how to leverage social media to stay connected and share their cruise experiences.

Trade association platform enables subject matter experts to create and deliver targeted video content for knowledge sharing and skill development.

Online course series equips entrepreneurs and businesses with best practices for sustainable growth and social impact.

Collaborative online course series with local experts provides aspiring entrepreneurs with a comprehensive curriculum on starting and growing a business.

Key Benefits of Customer Education Content

Investing in customer education can yield significant returns for your business:

Empowered customers are happy customers who stick around.

Well-educated customers can resolve issues on their own, freeing up your support team

Educational content helps new customers get up to speed quickly.

Educated customers are more likely to understand the value of your products and services, leading to higher sales.

A commitment to customer education positions your company as a trusted expert.

Types of Customer Education Solutions

Customer education solutions come in different forms to meet your specific needs:

A centralized platform for hosting, delivering, and tracking customer education content.

A searchable repository of articles, tutorials, and FAQs.

Online forums where customers can ask questions, share tips, and learn from each other.

Guide customers through specific tasks or processes.

Tailored content recommendations based on customer interests and needs. tent.

Engaging media that builds your brand is at the base of all of these solutions.

Starting a Customer Education Program

Launching a customer education program is a strategic step to empower your customers and fuel business growth. Start by defining clear objectives: What do you want your customers to achieve? Increased product adoption? Fewer support tickets? Higher satisfaction? A clear vision guides content creation and delivery.

Next, identify your target audience and their learning needs. This is crucial for your education strategy. Are they new users needing basic onboarding? Or experienced customers seeking advanced features? Tailor your content accordingly, using various formats like videos, tutorials, webinars, and knowledge base articles to cater to different learning styles.

Remember, effective customer education is an ongoing journey. Continuously gather feedback, measure results, and adapt your approach to ensure your program stays relevant and valuable to your ever-changing customer base.

Customer Education Best Practices

To create a customer education strategy that truly delivers results, consider these best practices:

Tailor content to different customer segments based on their needs, skill levels, and learning preferences.

Define measurable objectives for your customer education program, such as increased product adoption, reduced support tickets, or improved customer satisfaction.

Develop a mix of engaging content formats, such as videos, interactive tutorials, webinars, knowledge base articles, and community forums. Experiment with different media to cater to diverse learning styles.

Ensure your content is easy to find and consume. Organize it logically within a learning management system (LMS) or knowledge base, and optimize it for mobile devices.

Actively promote your customer education resources through email campaigns, social media, in-app messages, and your website.

Whenever possible, offer personalized recommendations and learning paths based on individual customer data and behavior.

Use analytics to monitor the effectiveness of your content and identify areas for improvement. Track metrics like completion rates, engagement levels, and customer feedback.

Foster a sense of community by encouraging customer interaction through forums, Q&A sessions, and social media groups.

Customer education is an ongoing process. Regularly update your content to reflect new features, address customer feedback, and stay ahead of industry trends.

Use real-world examples, case studies, and testimonials to make your content more relatable and memorable.

Ensure your content is accessible to individuals with disabilities by following web accessibility guidelines.

Recognize and reward customers for completing training modules or achieving milestones in their learning journey.

Use customer education platforms and tools to streamline content creation, delivery, and tracking.

Collaborate with subject-matter experts, both internally and externally, to create high-quality, accurate content.

Begin with a few key resources and gradually expand your program as you gather feedback and see results.

By implementing these best practices, you can create a customer education program that not only empowers your customers but also drives significant business value.

How to educate your customers about your products?

Effective customer education requires a diverse approach to meet the various learning styles and preferences of your users. Begin with comprehensive onboarding materials, such as tutorials and interactive walkthroughs, to ensure a smooth introduction for new users. Build a robust knowledge base with articles, FAQs, and troubleshooting guides, providing 24/7 self-service support.

Utilize video tutorials to visually demonstrate product features and use cases, simplifying complex concepts. Host webinars and workshops to explore specific topics in-depth and encourage interaction with your audience.

Foster community engagement through forums where customers can connect, share experiences, and learn from each other. Incorporate in-app guidance to offer contextual help and tips as users navigate your product, creating a seamless learning experience.

Types of Customer Education Solutions & Platforms

The diverse landscape of customer education solutions offers a myriad of options to engage and empower your audience, each catering to specific needs and preferences. Selecting the right fit hinges on your budget, target audience, and desired outcomes. Media plays a crucial role in many of these solutions, enhancing the learning experience through engaging and informative content. Let’s explore some popular choices:

A centralized hub for organizing and delivering various forms of educational content, such as videos, quizzes, and interactive modules. LMS platforms track learner progress and provide valuable insights into engagement and knowledge acquisition.

These tools simplify the initial customer journey, often employing interactive walkthroughs, checklists, and videos to guide users through the setup and core features of your product or service.

These are contextual tips, tooltips, and tutorials that appear directly within your product or app, utilizing text, images, and even short videos to provide just-in-time support.

A vibrant online space where customers can connect, share experiences, ask questions, and learn from each other. This fosters a sense of community and peer-to-peer learning, with media often incorporated through user-generated videos and tutorials.

Enables the creation of self-service resources like articles, FAQs, and troubleshooting guides, empowering customers to find answers independently. 

This combines in-app guidance with analytics to track user behavior, identify friction points, and optimize the product experience.

Drip campaigns that deliver educational content directly to customers’ inboxes. This approach often combines text-based instructions with engaging visuals or links to video tutorials, making learning convenient and accessible.

Using a mix of media formats—videos, articles, infographics, and interactive elements—makes your customer training more effective. Different people learn in different ways, so variety keeps things engaging and helps them remember the information. Videos are great for showing complex processes, while articles and infographics offer detailed explanations and summaries.

Ready to transform your customer experience? Start implementing these best practices and unlock the power of customer education. Need help crafting a strategy or creating engaging content? Contact Ninja Tropic. We’re here to empower your customers and help your business thrive.